|
Challenge
St. Luke's Medical Center, Milwaukee, is Wisconsin's largest private hospital and an internationally renowned heart care center. Facing growing competition for cardiac patients from existing hospitals and new market arrivals, St. Luke's needed a marketing initiative to maintain loyalty from past patients and reinforce its brand as “the” hospital for cardiac care.
Execution
The Lynne Broydrick Group created the St. Luke's Heart Healthy Clubs, a program for heart patients that educates and promotes a “heart healthy” lifestyle and methods to reduce the risk of recurring heart problems. The Heart Healthy Clubs, which meet monthly, are open to all St. Luke's heart patients and offer guest speakers, demonstrations and activities. Participants are invited to bring friends, neighbors and relatives.
Result
Membership in the Heart Healthy Clubs has mushroomed as the number of clubs has grown to 14. Average attendance is upwards of 100 per meeting. Participants say that the Heart Healthy Clubs have made a difference in their lives and they look forward to their next meeting each month. The clubs also offer a socialization opportunity for their largely senior clientele. |
